Home » If Amit Sood hadn’t escaped his fate, Google’s art would be poorer

If Amit Sood hadn’t escaped his fate, Google’s art would be poorer

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If Amit Sood hadn’t escaped his fate, Google’s art would be poorer
Amit Sood is the Director of the Google Cultural Institute, the branch of the Mountain View company that digitizes works of art and which has developed the technologies necessary to make museums accessible online. Even thousands of miles away.

Eleven years ago Sood ended up curating art, for Google, “by mistake”. “It was not intentional – he told us on the occasion of his visit to Italy for the digitization of the Milan Cathedral -. In India, where I was born, people aspire to become doctors, lawyers, at most engineers. This is why my parents, at first, they thought I had failed. ”

Sood, to be honest, just wanted to be a chef. But then her life and her opportunities took him elsewhere, to the rooms of the most beautiful museums in the world. And after talking about Nft, metaverse, Google Glass and new languages ​​to tell art, the head of Google Arts & Culture with the cameras off has finally averted his gaze from the future. And looking into our eyes he admitted: “I do the best job in the world“.

interview by Pier Luigi Pisa
editing by Lorenzo Urbani

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