[EpochTimesJune192022]This year’s “618 Shopping Festival” is quiet, and mainland consumers’ enthusiasm for “buy, buy, buy” during the e-commerce promotion period seems to have receded. Some merchants said they wanted to “lie down”, and netizens said that they had no money; Li Jiaqi, the popular “brother with goods” in previous years, disappeared.
Businesses who can’t afford discounts “lie down”
Since the “618 Shopping Festival” started in 2010, in recent years, with the help of the popularity of China’s online live broadcast market, the sales record has hit new highs. This was initiated by JD.com to benchmark the “Double 11 Shopping Carnival” on Taobao Mall, which is owned by Jack Ma.
However, this year, Liu Lizhen, vice president of JD.com, told Sina Finance that the 618 promotion has indeed changed a lot from previous years, because the epidemic has been repeated this year, consumer demand has been suppressed, business operations have also encountered certain difficulties, and there are many ways of promotion. Big change.
Lu Media’s “Interface News” published an article titled “This year’s 618丨”Only buy a box of paper” Consumers cover their wallets, merchants pursue profit and cautious promotion”, and asked in the quotation: “Who will be in the decline in income, What about shopping spree in an environment of uncertainty?”
In the past three months, dozens of cities in mainland China have adopted various levels of lockdown measures, which have seriously affected people’s livelihoods and spending power, and disrupted the global supply chain.
The Science and Technology Daily reported that some companies and agents revealed that they planned to reduce discounts this year because the sellers could not afford them.
Fang Jianhua, founder and chairman of INMAN apparel, posted on WeChat how the retailers, especially those located in Shanghai, suffered heavy losses in this environment. Compared to previous years, the discount is under kill.
Fang Jianhua wrote that this year’s “618” plan will “lie down”. More than 100 brick-and-mortar stores were closed, and the sell-out rate of spring and summer products in Shanghai was less than 60%.
Lin Qingxuan, a Shanghai skin care brand, said that this year’s “618” is very difficult. From production and stocking to logistics and distribution, the difficulty of each link is beyond imagination. “If it can’t be sold, it will become inventory.”
Netizens discuss: Fake discounts and small discounts are out of money
Sina Finance said on Weibo, “Why aren’t everyone madly “chopping their hands”?” Did you place an order at ‘618’ this year? “Many people gave negative answers. Unlike the original “chopping hands” of the whole people, consumers’ enthusiasm for “buy, buy, buy” during the e-commerce promotion period seems to have retreated this year. Why is this?
Netizens responded, “I’m running out of money, why don’t you ask?” “I lost my job after closing the city, and it’s very hard to live, and I still go shopping?” “I’ve run out of money in my pocket, and I can’t afford anything I want to buy.” “Wait for the discount, it’s gone.”
“Fake discounts, small discounts, slow express delivery, deep routines, no money. In fact, the most important thing is that there is no money.”
He also said: “The epidemic will come, who dares to spend money lavishly? It is safest to put it on one’s body.” The most important thing is to order food.” “The general environment is not good, and everyone is more and more sensitive to spending, not as frenzy as in the past.”
“Brother Bringing Goods” Li Jiaqi is gone
In previous years, the extremely popular “brother with goods” Li Jiaqi contributed considerable sales revenue to this commercial festival. But this year’s “618” also disappeared.
The date of Li Jiaqi and the 2022 618 video stopped before June 4. On June 3, Li Jiaqi posted a tank-shaped ice cream cake while selling Oreo cookies on the live broadcast, and the live broadcast was interrupted immediately. After that, it was completely blocked by all platforms.
Time critic Chang Ping commented: “No one believes that Li Jiaqi did it on purpose.” Li Jiaqi, a member of the Shanghai Youth Federation, has won many official awards.
However, so far there is no sign that he can continue to be active on the online platform.
On Twitter, some users said that by doing this, the CCP will make more mainland younger generations know about June 4 and try to understand the truth about June 4.
Netizens wrote, “Thank you Li Jiaqi, if it weren’t for the sensitive ban by the Central Propaganda Department, the post-90s generation wouldn’t know what happened on June 4, 1989? Hee hee, as long as it’s banned by you, it’s a good thing.” .
Not only Li Jiaqi, but also Wei Ya, Li Jiaqi, Simba, the three major hosts of live broadcasts, have also faded out of the live broadcast industry for various reasons.
Responsible editor: Sun Yun#