The children took a group photo with Bing Dundun.Xinhua News Agency
Text Hainan Daily reporter Wang Yingchun
Bing Dun Dun, the mascot of the 2022 Beijing Winter Olympics, has become a “top streamer” that has recently swept the world by virtue of his naive appearance, and has been on the hot search list on social media. Behind the “hard to find a pier” has also aroused people’s thinking about the mascot of the Games and the mascot economy.
BingdunDun is popular all over the world
How hot is Bingdundun? A few days ago, the online Olympic official flagship store opened for pre-sale regularly, and a variety of Bingdundun products were sold out within seconds; there was a line of hundreds of meters in front of the offline franchised sales store. In order to snap up the ice pier, many people waited in line for hours against the cold wind, but they did not buy it even if it was frozen into “Bing pier”.
The sales situation directly reflects the high popularity of Bing Dun Dun. It can be seen from the “hard to find a pier” that continues to heat up, this mascot with a transparent casing and a head surrounded by colorful rings is already a popular IP.
At the same time, in order to realize the “freedom of ice dimples” in advance, there has also been a wave of self-made ice dimples on the Internet. Ice and snow, clay, fruit, wool… Under the creativity and imagination of folk masters, these materials have been made into realistic or freehand ice piers.
In this Bingdundun craze sweeping the world, many athletes and media reporters in the Winter Olympics were also “captured” by Bingdundun, and even some “Bingdundun fans” appeared. They keep introducing Bing Dun Dun to others on social platforms.
“The national treasure giant panda is loved by people all over the world. Bingdundun combines the cute and naive image of the giant panda with its technical shell. It looks cold and hard at first glance, but it actually brings a lovely and warm feeling to people. Feeling.” Cao Xue, the head of the design team of Bingdundun, introduced that the original design inspiration of Bingdundun came from the ice candied gourd, and the panda was the main image in the overall creation, with a layer of “ice crystal” shell attached to the exterior. Bing Dun Dun resembles an astronaut wearing a technical coat, and at the same time embodies the characteristics of winter ice and snow sports and modern technology.
In addition, the decorative colored halo on the head of Bing Dun Dun is derived from the national speed skating hall of the Beijing Winter Olympics – “Ice Ribbon”. The overall bright and flowing colored lines symbolize the ice and snow sports track and 5G high-tech. Bing Dundun’s palm hides a small red heart, expressing his welcome to people all over the world.
Bing Dun Dun, which has crossed national borders and language barriers, shows the world a lovely, lovable and vibrant image of China. Among them, “ice” symbolizes purity and strength, which is in line with the theme of ice and snow of the Winter Olympics; “pier” means honesty, health, etc., symbolizing the strong body, strong will and inspiring Olympic spirit of Winter Olympic athletes.
Recently, a licensed manufacturer in Qidong City, Jiangsu Province stepped up production of Bingdun pier.Xinhua News Agency
Do you know these sports mascots?
Mascots carrying beautiful meanings have always been an important part of major sports events, not only a memory symbol shared by the world, but also a reflection of a country’s historical, economic and cultural heritage.
According to the official website of the Chinese Olympic Committee, the “originator” of the Olympic mascot is the cartoon skier “Schuss” of the 1968 Grenoble Winter Olympics, which originally means “high-speed skiing”. Designing a mascot for the Summer Olympics began at the 1972 Munich Olympics with a decorative German purebred terrier named “Waldi”.
Fuwa, the mascot of the 2008 Beijing Olympic Games, shows the profoundness of Chinese culture. Its colors and inspirations come from the Olympic rings, as well as China’s vast mountains, rivers, lakes and seas, and people’s favorite animal images. The five Fuwa Beibei, Jingjing, Huanhuan, Yingying and Nini represent prosperity, joy, passion, health and good luck respectively, and send a warm invitation to the world “Beijing welcomes you”.
One after another, the vivid mascot images not only embody people’s pursuit of the Olympic spirit, but also present the cultural colors of different host places to the world. Most of the Olympic mascots are based on the unique animal images of the host country, which condensed the natural and cultural landscape and historical and cultural essence of different countries, and conveyed the concept of the Olympic Games.
With his cute appearance, Bing Dundun has been called “cute” by many netizens and has reached a new height, and his strength has demonstrated the infinite charm of the national treasure giant panda. In the eyes of many people, the giant panda is a “walking Chinese business card” and a “Chinese style IP” that can be trusted forever.
As China’s “professional mascot”, the panda-shaped mascots include Bing Dun Dun, the mascot of the 2008 Beijing Olympic Games, Jingjing, the mascot of the 2008 Beijing Olympic Games, and Panpan, the mascot of the 1990 Beijing Asian Games.
Panpan, the mascot of the 1990 Beijing Asian Games, was designed with the panda as the prototype, which means hope for peace, friendship and excellent results. This panda, holding the Asian Games medal in his left hand and thumbs up in his right hand, expresses the hospitality and blessings of the Chinese people. Panpan’s simple, honest and lovely image has become a classic memory of a generation.
Panpan panda.Data map
Fuwa Jingjing.Data map
The “cute economy” behind the mascot
The popularity of Bing Dun Dun surprised many people. At present, both online and offline, the “swept away” and basically “empty in seconds” out-of-stock situation reflects BingdunDun’s strong ability to attract money. Relevant people predict that Bing Dun Dun will set a new record for the income of the Winter Olympics mascot.
The vivid and cute mascot images have natural affinity, and consumers’ love for “cute” mascots has created the “cute economy” of mascots. Behind the hot sale of Bing Dun Dun, people are once again paying attention to the mascot “Meng Economy”.
A mascot is a window for a large-scale event or a specific region to display its image to the outside world. The regional mascot Kumamon launched by Kumamoto Prefecture in Japan in 2010 is a typical representative of the mascot “Moe Economy”. The anthropomorphic features give Kumamon a more realistic character, and the interesting interaction with a breath of life also enriches the image of this mascot. This well-known IP not only promotes the development of tourism economy in Kumamoto Prefecture, but also brings a series of very considerable economic benefits.
In “Bingdun Dun Kingdom”, plush toys, modeling figures, key chains, blind boxes, badges, etc. are all available, and some are also subdivided into regular editions, hidden editions, and special editions for the Chinese New Year. In the past, most sports events or exposition mascots had strong cycle restrictions, and their popularity declined rapidly after the event and exposition ended. The popularity of Bingdundun also has strong contingency and timeliness. In order to prolong the vitality of the mascot IP of Bingdundun, it is necessary to spread more widely and lasting derivative works and continuous promotion and operation, and constantly strengthen the public’s recognition and love for Bingdundun.
Original title: Winter Olympics mascot Bing Dun Dun sells the “cute economy” in “a pier is hard to find”
Responsible editor: Wang Ping