Highlights:In the 2021 college entrance examination season, Sohu Education has invited dozens of college deans and “spokespersons” as guests of prestigious schools to come to “high-enrollment interviews” to explain in detail college admissions policies and admission rules, and guide candidates to fill in their volunteers and choose majors, which is excellent for the general public. Candidates build a bridge with the school to apply for, allowing them to have zero-distance contact with the latest college enrollment information and authoritative enrollment policy interpretation during the “epidemic” period.
We are fortunate to have invitedProfessor Liu Yana, School of Management, Capital Normal UniversityBe a guest at Sohu Education, detailed explanationCapital Normal University Public Service Management Major。
Sohu Education: Hello, everyone, Sohu Netizens, here is the 2021 Sohu famous school is coming to the high recruiting special program “The famous school says professional” series of interviews, this issue invites Professor Liu Yana from the School of Management of Capital Normal University, and then I invite Mr. Liu to introduce us to the capital The historical background of the well-known professional public service management major in Normal University
Liu Yana:The public service management major began to be held in 2003. The Department of Political Education Management was established in 1983. In 1988, it was renamed the Department of Management. In 2003, it was approved as an undergraduate major in Public Service Management. In 2010, it was approved for a master’s degree in public management, and began to enroll for academic masters and MPA masters in public management. At the same time, we and the School of Mathematical Sciences jointly established a first-level doctoral program in statistics. In 2020, the public service management major was selected as the first-class undergraduate major construction site in Beijing.
The major is based on Beijing, rooted in Beijing-Tianjin-Hebei, serving the new era of national governance system and modernization of governance capabilities, and is committed to cultivating a comprehensive and innovative type with an international perspective, Chinese care, and comprehensive development of morality, intelligence, physical education, and art. Urban public utilities management talents.
Sohu Education: Please Mr. Liu to give a detailed introduction to the characteristics of public service management
Liu Yana:There are four main highlights and features:
First, the three-dimensional talent training model of “1 core + 2 wings + 3 platform”.
Take Lide Shuren as the core;
Driven by “Personalized Training Program Based on Course Map” and “Modular Course Teaching”;
Supported by “training practice platform + cross-professional and cross-disciplinary integration platform + international exchange platform”;
It has significant advantages in the cultivation of students’ public spirit and comprehensive ability.
1. “1 core”:Lide and foster people, strengthen curriculum ideology and politics. Professional teaching and ideological and political education are deeply integrated to optimize teaching and learning style. A series of brand activities such as “Teacher-Student Bridge” and “Integrated and Joint Construction of Teacher-Student Party Branches” were carried out.
2. “2 Wings”:Based on the “Course Map”, advance the reform of training programs and the construction of modularized curriculum groups. Focusing on students’ “4 core abilities + 5 basic abilities + 6 professional abilities”, formulate personalized training plans for students; optimize the modularized setting of courses in accordance with core curriculum groups, extended curriculum groups, and practical training courses. At the same time, small class teaching is implemented, undergraduate tutor system is used to realize the whole process and personalized guidance, and strive to cultivate solid theoretical foundation, excellent practical ability, broad international vision and excellent comprehensive quality. At the same time, we also design and arrange activities for students in elementary school with rich content and various forms, such as teacher-student chat, reading salon activities, social practice activities, high-end academic lectures, etc., to consolidate students’ academic ability and enhance teacher-student relationship , Enhance professional cohesion.
3. “3 Platforms”:Through the establishment of teaching laboratories, simulation training centers, off-campus teaching and practice bases, etc., create a three-dimensional practical teaching platform such as “case teaching + simulation training + social investigation + social practice” to enhance students’ practical ability. The construction of the practice education platform has achieved remarkable results. At present, there are 1 provincial and ministerial key laboratory, 1 case teaching laboratory, 3 simulation training platforms, 2 national and 4 provincial and ministerial practice and talent training bases. More than 10 off-campus practice bases. At the same time, overseas exchanges and cooperation are becoming more abundant. The number of students studying abroad continues to increase. Nearly two-thirds of the students enter the top 50 universities in the world; 2-5 students go to exchange at home and abroad every year; accept short-term visits and visits from Belarus, Outer Mongolia, Vanuatu, Laos and other “Belt and Road” countries. Academic education.
Second, the training of specialized talents that intersects the disciplines of “big data and public management”.Highlight the cultivation of students’ digital governance capabilities in information technology, big data processing, and e-government.
Established a big data teaching and research platform, Beijing big data talent training demonstration base, etc., undertook the course teaching of “Big Data and Public Management” training for middle-level cadres of functional departments of Beijing Municipal Government, and presided over the key project of Beijing Municipal Education Commission “Big Data and Capital Urban Public Security Risk Management”.
Third, focus on the coordinated development of the Beijing-Tianjin-Hebei region and build a collaborative education platform for students in academics and practice.The teachers of the public service management major combine subject expertise and academic advantages, deeply plow in the practice of urban public affairs management and the development needs of regional coordinated governance, focusing on the construction of Xiongan New District, the coordinated governance of Beijing-Tianjin-Hebei, population aging and sustainable urban development, and urban safety Important issues such as risk and emergency management, urban community governance, and the integrity of grassroots government affairs have produced a series of scientific research results with theoretical and practical impact, which have played an important role in consulting and political consultation, and have also provided a foundation for the collaborative education of science and education.
Fourth, teachers have advanced morality and students have good moral character.
1. Excellent faculty team.The professional teachers are all PhD graduates from prestigious universities, and have experience in visiting and communicating with prestigious universities at home and abroad. A high-level faculty team with reasonable title structure, youthfulness, professionalism, rich teaching experience, strong scientific research capabilities, and close ties with the public sector has been formed.
In recent years, more than 40 teachers have won the school’s “Top Ten” Excellent Teachers, Advanced Individuals in Teacher Ethics, “Campus Influence” Mentors, Advanced Individuals in Employment Work, Excellent Class Teachers, and Excellent Lecture Teachers. More than 10 people won the school-level young teacher teaching competition award. More than 80% of teachers have experience of visiting or studying abroad.
Outstanding teaching results. In the past three years, teachers have won 4 teaching awards at or above the provincial and ministerial level; 3 school-level quality course groups, more than 30 school-level teaching reform projects, and more than 10 teaching case libraries; 5 textbooks published; all core courses completed online Curriculum construction, professional courses were selected into the university’s MOOC platform, and also won the Beijing High-quality MOOC Award and the Excellent Micro-Class Award.
Teachers have been approved 4 national social science and self-science funds, more than 10 provincial and ministerial projects; 3 outstanding awards for social research of young teachers in Beijing colleges and universities, and published more than 70 scientific research papers in core journals and above; “Urban Community Governance” “The Youth Philosophy and Social Sciences Innovation Team (2017-2019) was keyed by the school.
2. The quality of talent training is outstanding, and students have won many honors.The 2016 and 2017 students were awarded the honorary titles of “Beijing Excellent Model Class Collective” and “Beijing Excellent Class Collective”; in recent years, more than 20 students have won the honorary titles of “Beijing Three Excellent Students” and “Outstanding Communist Party Member”.
Sohu Education: What is the significance of Mr. Liu’s public service management major in the future development
Liu Yana: First, professional development fits the national development strategy
The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China proposed: The overall goal of comprehensively deepening reforms is to improve and develop the socialist system with Chinese characteristics, and to promote the modernization of the national governance system and governance capabilities. The report of the 19th National Congress of the Communist Party of China further put forward clear requirements for the modernization of the national governance system and governance capabilities. The key factor in achieving this goal lies in people. It is necessary to have high-quality public management personnel who can not only understand the theory of state governance, but also handle complex situations.
The discipline of public management has unique advantages over other disciplines in responding to the modernization of national governance.
Since the establishment of the public service management major, it has always been committed to cultivating senior public affairs management talents with professional knowledge and public ethics.
“Public ethics” cultivates students’ public spirit and allows students to develop public participation behaviors. This is also an important feature that distinguishes the cultivation of public service management professionals from other majors.
“Professional knowledge” trains students to understand ancient and modern Chinese and foreign management wisdom, focusing on mastering the management concepts, methods, knowledge and skills of government departments, non-profit organizations and other public departments. Possess a solid theoretical foundation and pragmatic practical ability, able to observe, think, analyze, and solve real public problems.
Provide human resources and intellectual support for the modernization of national governance.
Second, professional development is in line with the development strategy of the Beijing-Tianjin-Hebei region
Most of the graduates majoring in public service management work in the Beijing-Tianjin-Hebei grassroots government and public affairs departments, and have made active contributions to urban public affairs management.
Third, professional development fits the school’s orientation
Since its establishment, Capital Normal University has cultivated more than 200,000 senior talents of various types and is an “important base for talent training in Beijing.” The motto of Capital Normal University is “learning as a teacher, seeking truth and seeking innovation”. The training of students majoring in public service management has always adhered to the education of morality, public spirit, and value education. These core education concepts are deeply implemented in every link of professional education. At the same time, cultivate students’ leadership decision-making and policy analysis skills, crisis management and public relations skills, management communication and coordination skills, survey statistics and data analysis skills and other core capabilities, and have certain public affairs governance capabilities.
Fourth, professional development has potential
In line with the needs of urban economic and social development and the development of industries and enterprises, the amplification effect of talent training has gradually emerged.
Student employment is mainly concentrated in the central and provincial and municipal government agencies, institutions, banks, state-owned enterprises and other departments, engaged in administrative management, public affairs management, and human resource management. Such as the Ministry of Communications, the Ministry of Civil Affairs, Beijing Entry-Exit Border Inspection Bureau, Beijing Association for Science and Technology, Shouqi Group, Agricultural Bank of China, Bank of Beijing, Industrial and Commercial Bank of China, National Centre for the Performing Arts, etc. The employer has given good feedback on the work situation of the students of the major. In the past two years, it has provided internship opportunities for the students of the major, which has increased the employment competitiveness of the students.
The public affairs department of enterprises has an increasing demand for public affairs management talents. With the implementation of national strategies such as the National One Belt One Road, Beijing is the capital, and many large multinational companies have set up public affairs departments to study China’s policies and handle local public affairs. Graduates enter corporate public relations departments, public affairs departments, etc. to engage in related management and research work, and are well received by employers.
Sohu Education: What is the current market prospect and development status of the public service management major, please introduce to us by Mr. Liu
Liu Yana:This major has trained a total of more than 400 graduates for 14 years, closely focusing on the goal of talent training, and making positive contributions to the social and economic development of the Beijing-Tianjin-Hebei region and the management of Beijing’s urban public utilities.
First, the quality of direct employment is good and the employment prospects are optimistic. According to data in recent years, the overall employment rate of undergraduates in this major is stable at around 95%, and more than two-thirds of students are engaged in management work in party and government agencies, state-owned enterprises, and institutions. Most of the graduates quickly became business backbones in their jobs, and they were well received by employers, highlighting the effect of training students on core competence.
The second is the high rate of graduates going abroad for postgraduate entrance examinations and the high level of admission institutions. The average rate of going abroad and postgraduate entrance examination for this major in the past 4 years is 38%. Among them, the students’ postgraduate entrance examination results in 2013 ranked among the top 5 in the school. In 2019, the rate of going abroad for the postgraduate entrance examination reached 61%, which was praised by the school. Undergraduates going to the top 60 universities in the world to study abroad accounted for 58.82% of the total number of overseas students. The postgraduate universities include Johns Hopkins University in the United States; undergraduates entering Peking University and other “double first-class” universities for postgraduate study accounted for This school) 66.67% of the total.
The third is that the graduates have strong comprehensive qualities and the employers have excellent evaluations. In recent years, follow-up survey results show that employers are highly satisfied with the moral quality, knowledge structure, professional skills, teamwork and other aspects of graduates of this major, and the comprehensive evaluation excellent rate of graduates has reached more than 95%, which has been recognized and highly regarded by employers. Evaluation.
Sohu Education: May I ask Mr. Liu’s employment direction in public service management?
Liu Yana:The rate of graduate entrance examinations and going abroad is among the highest in the school. The employment quality is high, and the employers have excellent evaluations. Students can engage in administrative management, human resource management, public relations, scientific research, etc. in party and government agencies, enterprises, public institutions, and social organizations.
Sohu Education: Teacher Liu, please send blessings to the college entrance examination students this year
Liu Yana:Dear students, 2021 is the first year of my country’s “fourteenth” five-year plan, and it is also a lucky year for all our candidates.
The “14th Five-Year Plan” period is an important stage for Capital Normal University to build a world-class normal university and management school with Chinese characteristics. It is also an important stage for the public service management major to enter the ranks of national first-class undergraduate majors, with typical characteristics and obvious advantages in the country A critical period for characteristic professions.
All teachers of the public service management major are making progress and working hard!
We warmly welcome every candidate to join us!
Here, there is an integrated academic platform to expand your broad academic horizons! Let you wander and gallop!
Here, there is a comprehensive education model to train you to have solid professional knowledge and the ability to solve real problems! Help you strengthen your intelligence and increase your abilities.
Here, ideological and political education is deeply integrated into the curriculum teaching, cultivate you to have the mind of the world, the feelings of the people’s livelihood, to be a virtuous and capable talent in the construction of the motherland in the new era, and to assume the sacredness of the country’s prosperity, national rejuvenation, and people’s happiness. mission.
I wish every classmate can chase their dreams happily. In your dreams, you have worked hard. I wish every classmate can continue to achieve their own stories. In the story, you are a hero!
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