On the afternoon of June 29, according to the website of the Ministry of Industry and Information Technology, the “asterisk” mark of the communication itinerary card will be cancelled from now on. Once the news was released, it caused a heated discussion in the market. Many netizens said on social platforms, “I started planning where to go in the summer vacation.” Overall, tourists’ enthusiasm for travel is being stimulated.
Qunar platform data shows that half an hour after the above news was released, as of 15:30 pm on June 29, the search volume for air tickets on the platform increased by 60%, the search volume for hotels doubled, and the search volume for train tickets increased by up to 1.5 times. . As of 17:00 on June 29, the search volume of air tickets on the platform has increased by more than 2 times compared with that before the news was released.
Regarding the news of the cancellation of the “asterisk” mark on the communication itinerary card, many practitioners in the tourism industry expressed their excitement to the reporter, “Of course they are very happy” and “major good”.
The resumption of work and production in the tourism industry has confidence
“The resumption of production and work in the tourism industry is more confident!” When answering the reporter’s call, the CYTS spokesman Xu Xiaolei couldn’t hide his excitement. He told reporters that the cancellation of the “asterisk” mark on the communication itinerary card means that the frequency of people’s travel is expected to be greatly accelerated, which will significantly promote the further resumption of production and work in all walks of life. Now that the summer vacation is approaching, the cancellation of the “asterisk” mark at this time makes the industry look forward to the performance of the summer travel season.
The emergence of major benefits has made practitioners in the tourism industry chain busy. Xu Xiaolei told reporters that when he put down the phone, he was about to rush to attend the next work meeting.
The relevant person in charge of Zhongxin Travel, a listed travel company in Beijing, also told reporters that recently, colleagues in the product department are obviously busy. “Recently, the tourism industry has been intensively ushered in favorable policies. Although inter-provincial tourism has not been fully liberalized, everyone has begun to prepare new products, connect with new destination resources, and do whatever they can.”
Zhongxin Tourism said, “The ‘asterisk’ mark has been cancelled, and the inter-provincial tour should also be released in ‘minutes’!”
Some practitioners in the hotel industry also told reporters that the company’s marketing activities have been significantly increased recently.
“The official cancellation of the ‘asterisk’ mark this time has released a more dominant positive signal for the entire industry.” Gao Peng, a practitioner in the civil aviation industry, told reporters, “The cancellation of the ‘asterisk’ means that business travel is expected to resume in an orderly manner. In the summer, we can expect this year’s summer travel to be close to the level of summer travel in 2019.”
Civil aviation industry is expected to welcome cash flow recovery in the third quarter
Gao Peng said, “After a relatively bleak first half of the year, the cancellation of the ‘asterisk’ means that the civil aviation industry is expected to usher in cash flow recovery in the third quarter.”
“Only if the flow of people is more convenient, the tourism industry will recover quickly.” Long Fei, a postdoctoral fellow at the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences, told reporters, “The cancellation of the ‘asterisk’ mark on the communication itinerary card is a positive action made by our country’s anti-epidemic policy based on changes in the situation. The adjustment, following the adjustment of the isolation policy, once again released a positive signal for the recovery of the tourism industry, and with the cancellation of the ‘asterisk’, the follow-up news about the adjustment of the epidemic prevention policy in various places is expected to appear one after another.”
In Long Fei’s view, the cancellation of the “asterisk” mark on the communication itinerary card is a landmark event on the way to the recovery of the tourism industry. With the successive introduction of favorable policies, the travel confidence of tourism industry practitioners and tourists has increased. “Summer vacation is coming soon, and there may be a peak of summer tourism next. Tourism companies need to return to work from the state of waiting to resume work as soon as possible. Tourists have suppressed their travel appeals for a long time, and they are expected to be gradually released due to travel policy adjustments, boosting market recovery. “
“If there are tourists, there will be cash flow.” Long Fei told reporters that in the third quarter, travel companies and airlines in the tourism industry chain are expected to usher in cash flow recovery.
It is worth mentioning that the recent favorable policies for the tourism industry have frequently appeared, which has driven the active performance of listed companies in the tourism industry in the secondary market. Although the news of the cancellation of the “asterisk” mark on the communication itinerary card was released after the A-share market closed on June 29, there were still two stocks in the attractions and tourism sectors that had a strong daily limit. Prior to June 28, the attractions and tourism sectors, the hotel and catering sector, and the airport shipping sector were collectively active.
So, will travel stocks rise again as communication travel cards remove the “asterisk” mark?
In this regard, many people in the industry expressed optimism to the reporter, but some practitioners admitted that under the positive expectations, some individual stocks have gone through multiple rounds of speculation, and the current stock price is at a staged high.
Yang Delong, chief economist of Qianhai Open Source Fund, told reporters that the cancellation of the “asterisk” mark on the communication itinerary card is a major benefit for the tourism industry, and it is not ruled out that there may be fluctuations in the valuation of related stocks. (Li Qiaoyu）