Home » PUMA and Manchester City celebrate the Year of the Wooden Dragon – Sport Marketing News

PUMA and Manchester City celebrate the Year of the Wooden Dragon – Sport Marketing News

by admin
PUMA and Manchester City celebrate the Year of the Wooden Dragon – Sport Marketing News

PUMA and Manchester City present a special edition capsule collection to celebrate the Year of the Wooden Dragon. This special release, which fuses the 20-year history of the Etihad Stadium with the vibrancy of Chinese culture, ensures Cityzens around the world can celebrate in style.

The collection’s centerpiece, a bespoke shirt, features hand-drawn, wood-carved illustrations that artfully intertwine the strength of the Wooden Dragon with the architectural splendor of the Etihad’s iconic turrets. It’s more than a shirt; it is an emblem of progress, success and auspicious beginnings, igniting the passion of Cityzens around the world.

Marco Mueller, Senior Head of Product Line Management Teamsport Apparel at PUMA, said: “In designing this collection, we paid homage to the iconic symbols of strength and resilience that resonate with Manchester City fans – the dragon and the famous football towers. Etihad. Our goal was to create a design that fans would wear with pride, reflecting their unwavering support and the cultural richness that the Year of the Wooden Dragon brings to the community.”

Echoing this sentiment, Serena Gosling, Director of Retail & Licensing, said: “Manchester City has a large and growing global community of fans who love to show their passion for the club by wearing our products. Following the success of our recent kits, we are thrilled to launch another kit from the bespoke collection that combines innovation and tradition. We hope our fans around the world enjoy the Year of the Dragon shirt and the accompanying range of apparel.”

The collection, which includes a dragon-inspired shirt, jacket, track pants and t-shirt, is embellished with metallic details and the dragon motif that surrounds the club crest. Each piece in the collection features the iconography of the dragon, which symbolizes the power and fluidity that distinguish both the legendary creature and the football team.

See also  Collovati on the transfer market: "Italy is now a supermarket of Arabia"

The Authentic shirt is equipped with cutting-edge technologies to offer optimal performance and comfort on the pitch. Made with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep you dry.

The Replica version also features DryCELL technology for maximum breathability, to keep the player dry and comfortable for the full 90 minutes and beyond, regardless of the time, pitch or location. Both jerseys are made from 100% recycled materials, excluding trims and decorations, as a step towards a better future.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy