French brand pioneer in combining color, design and quality in pans and kitchen utensils, The Crucible opened its first store in Itupeva, at Outlet Premium. The opening is part of the brand’s expansion strategy, and celebrates its 13th operation in Brazil and the second in outlets.
“Based on the growth of the brand, we made the decision to turn our attention to our own stores in Brazil, which began with our first opening in Brasília in 2013, until the most recent one. We are developing an expansion strategy where we aim to reach 30 stores open in the country by 2026.” says Alexandre Pinto, CEO Latam.
The brand’s entire portfolio, which has a wide range of products and utensils for serving, cooking and decorating, can be seen in the new showroom, which is here to contribute to the company’s growth.
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