In May of this year, Apple announced the 2020 list of global suppliers, of which 34 suppliers were eliminated.CCTV Finance said: Domestic suppliers rely too much on Apple, which is not a good thing, and calls on companies not to bet all on Apple. They should increase independent R&D investment and master their own core technologies to go long-term.
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Taking the express train of Apple’s industrial chain, some companies have made a lot of money. But on the other hand, reliance on Apple as a “single major customer” has also created potential risks. OFILM, which focuses on the manufacture of mobile phone lens modules, was once a member of the “fruit chain”. 30% of the company’s revenue comes from Apple’s orders. However, in March of this year, OFILM was terminated by Apple.
After being terminated by Apple, OFILM suffered huge economic losses. The semi-annual report released on August 30 showed that the company’s revenue for the first half of the year was 11.742 billion yuan, a year-on-year decrease of 49.96%; net profit was 34 million yuan, a year-on-year decrease of 93.25%.
The revenue of other companies on the “fruit chain” is also not going back to the old days. On August 24, Luxshare Precision released its 2021 semi-annual report. The company’s net profit increased by 21.73% year-on-year, compared with 69.01% in the same period last year, and the growth rate has slowed down sharply; providing precision parts for Apple’s leading intelligent manufacturing , The net profit in the first half of this year was 396.5 million yuan, a year-on-year decrease of 37.2%.
Hu Yingqi, a professor at the School of Management of Fudan University: “Fruit Chain” companies have the risk of a single customer. For various reasons, Apple can do without you, so survival is a problem. Your bargaining power is very weak, the profit is not high, and even lead to losses.
Multi-domain layout of enterprises to reduce “Apple dependence”
In May of this year, Apple announced the 2020 list of global suppliers, of which 34 suppliers were eliminated. For a long time, “fruit chain” companies have suffered from the risk of being kicked out of the Apple industry chain, and their bargaining power has also been greatly weakened. The companies that once started with Apple are now actively looking for new ways to alleviate “Apple dependence.”
In 2015, Lens Technology, a mobile phone panel manufacturer, received huge dividends from joining Apple’s industry chain. Apple once contributed more than half of its revenue. With the rise of domestic mobile phones, Lens Technology has opened up a diversified layout. Not only took orders from Apple, but also actively cooperated with domestic mobile phones. Today, Huawei has become the largest customer of Lens Technology.
Goertek, a manufacturer of wireless Bluetooth headsets, has been actively deploying AR/VR business since 2012, and has established itself as an industry leader in VR acoustic design and optical lens design through the establishment of joint ventures and acquisitions of foreign audio technology companies. status. On August 26, Goertek announced its semi-annual report. In the first half of 2021, the total revenue of the smart hardware segment with VR as the core was 11.21 billion yuan, a year-on-year increase of more than twice.
Liu Xingliang, member of the Information and Communication Economics Expert Committee of the Ministry of Industry and Information Technology: Diversified transformation is an effective way for most “fruit chain” companies to alleviate “apple dependence”. They are all trying to put eggs in different baskets and not be bound by apples.
The fast-growing new energy vehicle market has become another option for Guolian companies to get rid of “Apple dependence.” As early as 2012, Luxshare Precision acquired 55% of Fujian Yuanguang Optoelectronics Equipment Co., Ltd. and entered the automotive electronics industry chain. At present, Luxshare Precision already possesses product service capabilities such as automotive wiring harnesses and electronic modules. Its customers include auto companies such as Great Wall, BMW, and Mercedes-Benz. Last year, Lens Technology also planned to raise 4.25 billion yuan for the construction of automotive glass and large-size functional panels.
On July 21, Lingyi Zhizhi announced that it plans to invest 2 billion yuan to build a battery precision structure project to meet the company’s new energy vehicle power battery production capacity layout needs. Goertek will use smart hardware as a growth point for its future performance. At the same time, companies in the Apple industry chain such as Xinwei Communication, Wingtech, Shengli Precision, and Oufeiguang have also turned to the new energy automobile industry.
BOE surpasses Samsung to become a leader in the screen field
The achievements of “fruit chain” companies for Apple have proved the importance of a complete supply chain to the development of the industry. Not only the mobile phone industry, but in recent years, some excellent domestic manufacturing companies have also continued to emerge and have created their own complete supply chain.
Recently, some professionals disassembled Huawei’s 5G mobile phone Mate40E, which was launched in March, and found that this mobile phone uses nearly 60% of domestic components, which is more than doubled compared to Huawei’s previous models. In recent years, Huawei has developed together with a group of domestic companies, and the screen manufacturer BOE is a typical representative among them. In the cooperation with Huawei, BOE has continuously made technological breakthroughs. In 2020, BOE won five global firsts in the LCD market. In the first half of this year, BOE’s operating income reached 107.285 billion yuan, successfully surpassing the 100 billion mark, and won 22.3% of global shipments, surpassing Samsung.
On September 13, CATL announced that it plans to invest 13.5 billion yuan to build a new type of lithium battery manufacturing base in Yichun, Jiangxi. As the largest lithium battery manufacturer in China, the total market value of CATL has exceeded one trillion yuan. In order to meet the huge downstream demand, CATL has also entrusted the production of different parts of lithium batteries to manufacturers in specific fields for collaborative production.
Recently, the companies on the CATL supply chain list have issued semi-annual reports and all achieved profitability. Among them, the net profit of eight companies has more than doubled compared with the same period last year, and NORD shares, which is mainly engaged in the production of lithium battery copper foil, has the best performance. The net profit in the first half of this year was approximately 201 million yuan, a year-on-year increase of more than 12 times.
The domestic automaker BYD also has a complete supply chain system. In 2019, the company successively established five subsidiaries with different main businesses, collectively referred to as the “Fuddy System”.
According to reports, BYD’s “Fudi Series” covers all aspects of new energy vehicle manufacturing, from upstream mineral resources to midstream batteries and parts, and then downstream vehicle delivery. The “Fudi Series” is not only for BYD itself. Supply, and also provide support for the entire new energy vehicle market.
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