Certificate of authenticity
If it is “non-fungible” it means that they are unique representations of a single asset, for example a work of art, a music file, an image.
In this way, the NFT becomes the secure and non-modifiable certification that testifies to the authenticity of the asset and its ownership. For this reason, non-fungible tokens are increasingly attracting the interest of companies interested, for example, in involving and retaining their customers or fans, as happens in the world of football.
But the certification of authenticity can be exploited by fashion houses to combat counterfeiting. While in the financial sector as an agile tool available to venture capital for corporate financing. Having a unique relationship between those who issue the NFT and those who own it allows the owners to reserve exclusive content and the possibility of accessing reserved services.
Custom report
An example of this is the new initiative of How to Spend it of the Sole 24 Ore, a newspaper created to offer rare, special experiences, previewed for its readers. Objects, services, exclusive information will only be visible via a QR code and an access code on the new smartphone app.
Technology opens up the possibility of a personalized relationship, of a one-to-one dialogue, transforming itself into a way to bring the newspaper and its most special contents directly “at home”, inside the smartphone. It will thus be possible to enter behind the scenes of photo shoots, collect the covers (even those that have never seen the light), interact, acquire points, obtain digital art pieces …