Florence, 10 August 2021 – In the end, yes, Elon Musk was really a Florence. That gossip that ran from smartphone to smartphone proved to be well founded: the billionaire more disruptive than the moment at the level media, the person portrayed almost like an abstract entity and often surrounded by that aura of mystery that some visionaries have, it was really in the Florentine capital.
Dirk Nowitzki, a Firenze la super stella Nba
Jodie Foster a Castellina in Chianti
He joined his family for a vacation in Tuscany and visited Palazzo Vecchio, meeting the mayor Dario Nardella. A visit in which Musk, South African, naturalized US, based in California, he was fascinated by the frescoes of the Salone dei Cinquecento, he who is very attracted to the figure of Leonardo da Vinci, a genius whose inventiveness he would almost like to replicate.
He also visited the Uffizi: “An exhibition on Mars”
Paraphrasing a phrase very popular at the moment and born after Italy’s victory at the European Football Championships, Musk still has to eat some more pasta before reaching Leonardo. But certainly his business is leaving a firm footprint on innovation. The dad of the Tesla, the electric car that at the beginning of 2020 reached one million units sold, showed up in Palazzo Vecchio with a t-shirt and a motorcycle scarf around the neck.
The visit was preceded by a global gossip. Yes because by the way of the mediaticity of the character and of the incredible following he has all over the globe, there is a Twitter account that describes, through the normal air tracking systems such as Flight Radar, all the movements of his personal jet. And it had been a great surprise in recent days to see that the jet, which took off from Los Angeles, had landed at Peretola airport after half a day.
The most disparate rumors were immediately unleashed, even the one that Musk was in Tuscany to make commercial agreements. Perhaps he only landed as a tourist, but we cannot fully know this. Certainly there is the visit to Palazzo Vecchio and the meeting with the mayor Nardella.
“We are here with Elon Musk,” said the mayor in a 6-second video, which was later posted on his social networks. “Visit Florence”, says Elon Musk in somewhat broken Italian alongside the mayor. Impossible to force Musk into the mere definition of “Tesla car manufacturer”.
From Starlink satellites to provide internet for everyone and at low cost to the underground tunnels to streamline the traffic of the metropolises, his entrepreneurial activity extends and looks much beyond the future. Neuralink, the company with which it tries to connect the brain of every common mortal to everyday objects, goes in this direction. And then there is Space X, the project to bring tourism into space. That space contested by the other great industrial pole of the moment, represented by Amazon’s father Jeff Bezos. Entrepreneurial adventures, some successful, others less so.
His attitude towards covid is controversial, considered by him in the past “as an influence”. But it is certain that the arrival a Florence by Musk is a sensational spot for the city. In a year in which many supervips met in various fields (from former Nba champion Dirk Nowitzki to Jodie Foster, who had lunch in Castellina in Chianti). And who knows that Musk’s attraction to the Tuscan capital does not translate into investments. Difficult to understand what the next mission of the cowboy of world entrepreneurship is.
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