The city of Ried wants to make better use of its wealth of larger events

“We want to become sexy as a city,” says Ried’s mayor Bernhard Zwielehner. The better visualization of the wealth of events that Ried has to offer should help to double the frequency in the city center from “a qualitative point of view. That is, people who shop and consume.” Already, 75 percent of sales come from people living outside the city limits.