[Tokyo Midtown Yaesu]Solve the food waste that occurs on Valentine’s Day! “Another Valentine” “Valentine Shop 0215” will be held at Tokyo Midtown Yaesu starting the day after Valentine’s Day! | Press release from Tokyo Midtown Management Co., Ltd.

41

Tokyo Midtown Yaesu (Location: Chuo-ku, Tokyo; Manager: Mitsui Fudosan Co., Ltd.) has established Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: In support of the business of Tatsuya Sekito (hereinafter referred to as “Kuradashi”), starting tomorrow, February 15th (Thursday), we will be focusing on chocolates left over from Valentine’s Day under the theme “Our Valentine’s Day starts on February 15th.” We will hold an event “Valentine Shop 0215” where you can win.

After Valentine’s Day on February 14th, demand for chocolates with Valentine’s limited packaging will drop sharply, even if they are still within the expiration date. This event will focus on these food losses,A limited shop where you can eat and enjoy food at a price that is more affordable than the regular price.carried out in an underground passage. In addition, at each restaurant in the facility,Selling a limited edition menu made with Ross chocolateI will do it.

Based on the concept of “Japan Presentation Field,” Tokyo Midtown Yaesu aims to create and disseminate new value. Under such circumstances, we sympathized with Kuradasi’s concept of “disseminating and enlightening familiar social issues as new value through events,” and we decided to hold the event at our facility. Please come to this event where you can enjoy chocolate at Tokyo Midtown Yaesu and casually contribute to solving the social issue of eliminating food waste.

▲Limited menu using Ross chocolate (partial excerpt)

Highlights of this event
✔Event “Valentine Shop 0215” starting the day after Valentine’s Day
┗A limited-time shop will open with the aim of selling at a cheaper price than the regular price and allowing people to eat and enjoy it casually.

✔Sale of limited menus made in collaboration with on-site restaurants using Ross Chocolate
┗In collaboration with various restaurants in Tokyo Midtown Yaesu, a limited menu using Ross chocolate sold for Valentine’s Day will be sold at each restaurant.

Aiming to provide an opportunity to reduce food loss, in 2024 we will be holding a store on the first basement floor of Tokyo Midtown Yaesu with the message “Our Valentine’s Day starts on February 15th” to help reduce the loss of seasonal products that occur on Valentine’s Day. We held an event called “Valentine Shop 0215”. This is a limited-time shop that sells items left over from Valentine’s Day at a cheaper price than the regular price, creating an opportunity for people to eat and enjoy them while also contributing to food waste.

▲Status from past implementations

▲Status from past implementations

■“Valentine Shop 0215” overview
Location: Tokyo Midtown Yaesu B1F
Event period: February 15, 2024 (Thursday) to February 25, 2024 (Sunday)
Holding time: 11:00-21:00 *Until 18:00 on the last day
Sponsor: Kuradashi Co., Ltd.
Sponsored by: Yaesu 2-chome North District Area Management
*Payment method is only cashless payment (credit, QR payment, electronic money)
*This event will end as soon as it is sold out.
*Please note that the event period may be shortened depending on the sales situation.

[Reference information]Demand for chocolate plummets after Valentine’s Day
According to data from the Statistics Bureau of the Ministry of Internal Affairs and Communications
the amount spent on chocolate in February is approximately 2.2 times the average monthly amount for the entire year. The purchase period is often a few days before Valentine’s Day in February, and the data below shows that demand drops sharply after Valentine’s Day, February 14th. Food-related businesses that sell seasonal products also control production through pre-order sales and demand forecasting, but even if demand forecasting is highly accurate, it is still difficult to sell according to forecasts. As a result, chocolates with Valentine’s Day packaging may end up as food waste after February 14th, even if they are still within the expiration date.

*Ministry of Internal Affairs and Communications Statistics Bureau, Household Income and Expenditure Survey, Household Income and Expenditure Edition, Daily expenditure per household for one month, from households of two or more people (January to December 2022)

Statistics Bureau, Ministry of Internal Affairs and Communications, Household Income and Expenditure Survey, Household Income and Expenditure Edition, Daily Expenditure per Household per Month, Created by Kuradasi based on households of two or more people (February 2022)

In collaboration with various restaurants in Tokyo Midtown Yaesu, we will be selling selected menus using Valentine’s Ross chocolate for a limited time at each restaurant.●Beefsteak at Yae Pub! Valentine (chocolate sauce)
1,430 yen
Tachikui Sakaba Golden Lion/2nd floor (inside Yaesu Public)

Business hours: 11:00-23:00●Gelato
800 yen
La Terrazza Sabatini / 3rd floor

Business hours: 11:00-15:30 (last order 14:30), 17:30-23:00 (last order 21:30)●Rich gateau chocolate
Single item 780 yen/drink set 1,000 yen
FLOWS GRILL｜BAR / 3rd floor

Business hours: 11:00-23:00 (last order 22:00)●Sasta
380 yen
POINT AND LINE / 1階

Business hours: 10:00-22:00 (last order 21:00)●Chocolate chiffon cake and Hinata summer
700 yen
Moto TOKYO / 3rd floor
Business hours: 15:00-23:00 (last order 22:00)

*Closed on Mondays
About the Mitsui Fudosan Group’s contribution to SDGs
https://www.mitsuifudosan.co.jp/esg_csr/

Based on the philosophies of “coexistence and coexistence,” “linking diverse values,” and “realizing a sustainable society,” the Mitsui Fudosan Group aims to create a society where both people and the earth are enriched. We promote business with an awareness of (S) and governance (G), that is, ESG management. We believe that by further accelerating our group’s ESG management, we will be able to make a significant contribution to realizing “Society 5.0” advocated by the Japanese government and achieving the “SDGs.” In addition, in November 2021, we formulated the following group guidelines regarding “realizing a decarbonized society” and “promoting diversity and inclusion,” and in March 2023, regarding “biodiversity.” Our group will continue to work towards solving social issues through urban development.
【reference】
・“Formulate a group action plan to realize a decarbonized society”
https://www.mitsuifudosan.co.jp/corporate/news/2021/1124/
・“Development of Diversity & Inclusion Promotion Declaration and Initiatives Policy”
https://www.mitsuifudosan.co.jp/corporate/news/2021/1129_02/
・“Formulate group biodiversity policy”

https://www.mitsuifudosan.co.jp/corporate/news/2023/0413/
*The initiatives in this release are based on the SDGs (Sustainable Development Goals).

It contributes to three goals.
Goal 11: Creating a city where people can continue to live
Goal 12 Responsible production Responsible consumption